The Sea Reader: Upscale, Active, Involve

Upscale

$309,000 average income
$4,637,980 average net worth
94.7% male
58.6 average age
86.4% married
93.9% college educated
28% own a primary or vacation residence on the water

Boat Owners

92.4% own a boat
2.8 boats per household
63.5% purchased their boat new

Boat Type

72% own a cruiser, motoryacht or trawler
28.5% own a sportfisher/convertible
48.8% own an inflatable

Active Boaters

94.3% cruise with their boat
52.3% entertain aboard
48.7% sportfish
47.5 days per year boating

Rely Heavily on Sea Magazine

87.4% took action on a product in Sea
49.4% visited a boat show to see a product
40.7% purchased a product or service seen in Sea
2.3 readers per copy